What I would do if I owned B&N.

http://www.thepassivevoice.com/03/2013/books-arent-dead-yet/ asks if one would rather own KDP or B&N. I said...

If I were to own one of them, I'd like to RULE B&N WITH AN IRON FIST, AHAHAHAHAHAHAHAHA! *cough* A little autocracy and vision might yet save it. Or at least let it go out with an impressive bang. (Get the impression I'm not impressed with some of B&N's choices, especially in the online realm? Yeah. I love the local-ish one, but I've never had very good experiences with the online store or their customer support. I hope other people do better there, because I do get sales from B&N and certainly would never harsh on readers... But I don't think B&N is doing as much as it can.)

Things I'd do with B&N:

• Hire programmers with skill and humility, who want to Solve Problems YAY. ( More under the cut! It got long. )

I'm sure I could come up with more -- I heard some horror stories recently about gift cards and the B&N online store, for instance -- but that's just for starters...

Now, someone give me command of the B&N stuff, and a copper parachute, and I'll get to it... >:)